{"id":550,"date":"2012-03-24T13:38:11","date_gmt":"2012-03-24T20:38:11","guid":{"rendered":"http:\/\/egypt.urnash.com\/rita\/?p=550"},"modified":"2012-09-11T11:10:35","modified_gmt":"2012-09-11T18:10:35","slug":"logo-puttering","status":"publish","type":"post","link":"http:\/\/egypt.urnash.com\/rita\/2012\/03\/24\/logo-puttering\/","title":{"rendered":"Logo puttering"},"content":{"rendered":"

So this morning I ran into this site full of comics critique and thinking<\/a>. One bit that stuck with me in random reading is the idea that a good logo reads at 100 pixels wide – that’s the size your book’s gonna be in a thumbnail on a web store.<\/p>\n

I like the current logo I have but it does not pass that test. So I booted up Illustrator and started playing around with different fonts.<\/p>\n

\"\"<\/a>

Logos! Click for full-size.<\/p><\/div>\n

Ultimately I came back to a variant of the original logo – it’s the same font; I really think the “sixties Saul Bass movie poster” kind of font tells you something about the kind of visuals you’ll find within. The high-tech tilted font was obviously a contender, but it was just too damn fiddly and really didn’t read well at small sizes. But that one lead me to the conflicting arrows motif, which I think really works with the story on multiple levels – it creates a sensation of horizontal motion<\/em>, which both hints at the high-speed acrobatics of Rita-1 and prepares you for the weird narrative games I’m playing. And setting “Rita” into the arrow pointing the other way suggests complexity.<\/p>\n

With a revised logo at hand, I of course had to see how it would work in context! So I knocked out a couple of cover thumbnails. With the first two, I tried putting it on the top, where a traditional comic would put it for maximum visibility on the rack. But it really felt wrong there, so I moved it to the middle, and tried a variant on the “chord” panel from the middle of chapter 4<\/a>, then just went for head-and-shoulders crops of the various Ritae doing characteristic things.<\/p>\n

I’ll probably play with it some more, and I suspect I’ll keep the original variant for the title page<\/a> – but I think this dual-arrow version is much<\/em>\u00a0more powerful than just the text floating around with a couple arrows going through it.<\/p>\n","protected":false},"excerpt":{"rendered":"

So this morning I ran into this site full of comics critique and thinking. One bit that stuck with me in random reading is the idea that a good logo reads at 100 pixels wide – that’s the size your book’s gonna be in a thumbnail on a web store. I like the current logo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-550","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/egypt.urnash.com\/rita\/wp-json\/wp\/v2\/posts\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/egypt.urnash.com\/rita\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/egypt.urnash.com\/rita\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/egypt.urnash.com\/rita\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/egypt.urnash.com\/rita\/wp-json\/wp\/v2\/comments?post=550"}],"version-history":[{"count":6,"href":"http:\/\/egypt.urnash.com\/rita\/wp-json\/wp\/v2\/posts\/550\/revisions"}],"predecessor-version":[{"id":824,"href":"http:\/\/egypt.urnash.com\/rita\/wp-json\/wp\/v2\/posts\/550\/revisions\/824"}],"wp:attachment":[{"href":"http:\/\/egypt.urnash.com\/rita\/wp-json\/wp\/v2\/media?parent=550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/egypt.urnash.com\/rita\/wp-json\/wp\/v2\/categories?post=550"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/egypt.urnash.com\/rita\/wp-json\/wp\/v2\/tags?post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}