Recently, I decided to try an experiment. I bought a bunch of stickers from Moo. Just simple rectangular ones, with an assortment of my art on them (and my URL of course) – nothing fancy. My plan was to put them on my table at cons and sell them; I’d also give one or two away with every purchase, or to fans who already have everything I have on offer.
I bought 200 for about $66 with shipping. I just counted: I sold or gave away 77 of them at SPX. Mostly gave them away; I made like $20 off of them according to Square. That’s pretty good for something I’d mostly gotten for promotional purposes. I think I’ll be getting another shipment of a wider selection soon. Probably after APE and Geek Girl Con. Unless I completely run out at one of those.
In the long run I may even replace my business cards with these things. One for free to everyone, pay for more.
(And while I was running numbers, I added everything up for SPX. I’m about $300 in the red – but am pretty sure I’d be in the black if I hadn’t run out of stuff to sell by the end of the first day. Definitely applying for next year.)