I dreamt that it had been announced that there was going to be a comic based on the monster cereals – Count Chocula/Frankenberry/etc. People had started posting weird takes on what they thought it would be; deliberately-ugly short nonsensical strips. Some of these were “going viral” online. The people actually doing the comic posted a plea to stop doing this and wait for the rich worldbuilding they were doing.
I managed to find a link to where the comic was being posted, but not promoted. It was a single panel strip, presented in the form of a VR scene of a fire hydrant with a sticker of the single panel on it. It was neither funny nor good.